About S.MET LINK
Your Link Connecting Sports, Music, Entertainment & TalentS.MET Link is a premier advisory firm at the intersection of Sports, Music, Entertainment, and Talent. We help brands, organizations, and talent drive business growth and elevate brand value through strategic counsel, talent integration, and high-impact marketing. Simply put, we help you maximize revenue, improve cost efficiency, and uncover new value through the strategic use of Sports, Music, Entertainment, and Talent.
Founded by industry veteran Phil Metz, S.MET Link blends decades of experience and deep industry relationships with an entrepreneurial mindset. We don’t just advise—we connect the dots others miss, transforming bold ideas into unforgettable moments and measurable results. From campaign strategy to talent booking and partnership development, S.MET Link brings the vision, access, and execution to elevate impact at every level.
ABOUT PHIL METZ
Founder & CEO, S.MET Link
Phil Metz is a transformational executive with over 25 years of experience turning cultural insight into commercial success across sports, music, entertainment, and talent. As the founder of S.MET Link, he brings unmatched strategic vision, deep industry access, and a proven ability to connect worlds that rarely converge.
At NASCAR, Phil led the brand’s entertainment transformation—developing strategic partnerships with Post Malone, Ice Cube, Luke Combs, and major studios including Disney, Amazon, Netflix, and Paramount. He introduced hip hop to the sport, launched NASCAR’s first mid-race concert, and helped position the league as a cultural platform with mainstream appeal.
Recognized by Billboard, Variety, and Ad Age, Phil is known for turning individual connections into expansive ecosystems and delivering campaigns that shape culture and drive results. A Syracuse University graduate, he lives in Los Angeles with his wife and two children and continues to champion breakthrough strategies that connect sports, music, entertainment, and talent.
